Agrometeorological Data Collection And Analytics

Robotic arm watering crops

By Freepik

Agrometeorological Data Collection And Analytics
Technology to Promote Sustainable Agriculture Practices
SectorMost major industry classification systems use sources of revenue as their basis for classifying companies into specific sectors, subsectors and industries. In order to group like companies based on their sustainability-related risks and opportunities, SASB created the Sustainable Industry Classification System® (SICS®) and the classification of sectors, subsectors and industries in the SDG Investor Platform is based on SICS.
Food and Beverage
Food and Agriculture
Business Model Description

Invest in companies that provide agrometeorological data collection and analytics technologies/ These companies offer a range of software, hardware, and services via B2C models for individual farmers, through B2B models for agricultural cooperatives as well as B2G models for government agencies. Revenue is generated from the sale and leasing of technologies and systems, as well as via subscription-based models, and charging for consulting and other value-added services. Examples of companies active in this space are:

METOS Pessl Instruments provides agrometeorological solutions for farmers, researchers, and agribusinesses. The METOS weather station has sensors to collect real-time weather data including temperature, humidity and wind speed. They offer other solutions including soil moisture sensors. Holding company Pessl Instruments GmbH has raised a total of c USD 976,000 to date (20).

Avirtech offers advanced aerial imaging and remote sensing solutions. Their Aviro Drone generates aerial footage and carries out topographical mapping. Their products also include drones for precision spraying, communication nodes and cloud-based platforms to process, store, and analyze data. Avirtech was awarded the Global Testbed Incentives from MDEC and Iskandar Investment Berhad (50).

Singularity Aerotech Asia specializes in IoT and Big Data Analytics. Their platform SM4RT TANI offers weather, water and soil monitoring, incorporating predictive analytics. Their complementary Urus Tani product is a digital farm management platform that manages inventory and farm operations. As of 2021, SM4RT TANI onboarded 10 farms across peninsular Malaysia (44, 51).

Expected Impact

Increase food security and self-sufficiency, optimize the use of resources and enhance sustainable agriculture through technology usage, to increase farmers' income and the agricultural sector's share of GDP.

Indicative ReturnDescribes the rate of growth an investment is expected to generate within the IOA. The indicative return is identified for the IOA by establishing its Internal Rate of Return (IRR), Return of Investment (ROI) or Gross Profit Margin (GPM).
20% - 25% (in ROI)
Investment TimeframeDescribes the time period in which the IOA will pay-back the invested resources. The estimate is based on asset expected lifetime as the IOA will start generating accumulated positive cash-flows.
Short Term (0–5 years)
Market SizeDescribes the value of potential addressable market of the IOA. The market size is identified for the IOA by establishing the value in USD, identifying the Compound Annual Growth Rate (CAGR) or providing a numeric unit critical to the IOA.
> USD 1 billion
Average Ticket Size (USD)Describes the USD amount for a typical investment required in the IOA.
USD 500,000 - USD 1 million
Direct ImpactDescribes the primary SDG(s) the IOA addresses.
Zero Hunger (SDG 2) Decent Work and Economic Growth (SDG 8) Life on Land (SDG 15)
Indirect ImpactDescribes the secondary SDG(s) the IOA addresses.
No Poverty (SDG 1) Reduced Inequalities (SDG 10) Gender Equality (SDG 5)
Sector Sources
  • 1) Prime Minister’s Department of Economy, Economic Planning Unit. 2021. Twelfth Malaysia Plan (12MP) 2021-2025 : A Prosperous, Inclusive, Sustainable Malaysia. https://rmke12.epu.gov.my/en. 2) Ministry of Agriculture and Food Industries. 2022. Executive Summary National Agrofood Policy 2021-2030. https://issuu.com/dan2.0english/docs/executive_summary_national_agrofood_policy_2021-20. 3) National Food Security Policy Action Plan (DSMN) 2021-2025. 4) Trqcxn. SEA Tech Annual Funding Report. https://tracxn.com/d/reports-geo-annual/sea-tech-annual-funding-report/__auDrOmG0P4ufw4CH0xOfqF4b1A8e1zt8YAA1d0MlEXE. 5) MOF. 2023. Budget 2023 Speech. https://budget.mof.gov.my/pdf/belanjawan2023/ucapan/ub23-BI.pdf. 6) NCER Strategic Development Plan 2021 – 2025. https://www.ncer.com.my/wp-content/uploads/2021/02/NCER_Strategic-Development-Plan.pdf 7) TNB. Pricing & Tariffs For Industrial Consumers. https://www.tnb.com.my/commercial-industrial/pricing-tariffs1. 8) The Edge Malaysia. 2022. Time of reckoning for energy-intensive industries as electricity surcharge rises. https://www.theedgemarkets.com/article/time-reckoning-energyintensive-industries-electricity-surcharge-rises. 9) MIDA. Incentives for New investment. https://www.mida.gov.my/wp-content/uploads/2020/07/Chapter-2-Incentives-for-New-Investments.pdf. 10) Deloitte, 2021. Emerging Tech & Innovation in Malaysia's Agriculture Landscape. https://assets.website-files.com/5e203b2a5cacb3352dee21e4/60e2cd0c4b6c7c74273ee24d_Agriculture%20paper%20with%20MaGIC_v5.pdf 11) Alam et al. 2011. Impacts of Climate Change on Agriculture and Food Security Issues in Malaysia: An Empirical Study on Farm Level Assessment, World Applied Sciences Journal, Vol. 14(3), pp. 431-442. www.idosi.org/wasj/wasj14(3)11/12.pdf 12) The Economy Impact. Global Food Security Index. https://impact.economist.com/sustainability/project/food-security-index/. 13) Department of Statistics Malaysia. 2023. Annual Economic Statistics (AES) Agriculture Sector 2021.https://www.dosm.gov.my/v1/index.php?r=column/cthemeByCat&cat=468&bul_id=R3BCR0FTUThWZm9VQUxzYzJERlRBZz09&menu_id=Z0VTZGU1UHBUT1VJMFlpaXRRR0xpdz09. 14) US International Trade Administration. 2022. Malaysia - Country Commercial Guide, Agriculture Sector. https://www.trade.gov/country-commercial-guides/malaysia-agricultural-sector#:~:text=Malaysia's%20global%20agricultural%20trade%20reached,Pakistan%2C%20and%20the%20United%20States. 15) Baker Mckenzie. 2021. AgriTech - a promising response to climate change. https://insightplus.bakermckenzie.com/bm/attachment_dw.action?attkey=FRbANEucS95NMLRN47z%2BeeOgEFCt8EGQJsWJiCH2WAVfnLVn2ghRGII%2FOblwHW3C&nav=FRbANEucS95NMLRN47z%2BeeOgEFCt8EGQbuwypnpZjc4%3D&attdocparam=pB7HEsg%2FZ312Bk8OIuOIH1c%2BY4beLEAe2Ai%2B9k3Gy7s%3D&fromContentView=1. 16) GSMA. 2022. Reaching and Empowering Women with Digital Solutions in the Agricultural Last Mile. https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2022/05/Agri-Women-in-Value-Chains-v5.pdf. 17) Statista. 2022. Number of people employed in the agriculture industry in Malaysia from 2015 to 2022(in 1,000s). https://www.statista.com/statistics/809602/annual-employment-in-agriculture-industry-malaysia/#:~:text=In%202022%2C%20there%20were%20approximately,the%20agriculture%20industry%20in%20Malaysia. 18) Bain and Company. 2023. Asia-Pacific Private Equity Report 2023. https://www.bain.com/insights/asia-pacific-private-equity-report-2023/. 19) Hydra Strategy Limited. 2021. Efront releases fourth annual global private equity performance series. http://www.hydrastrategy.co.uk/blog/2021/8/24/efront-gpeps-2021. 20) Khazanah Research Institute. 2020. Protecting the Agriculture Sector During the Covid-19 Crisis. https://www.krinstitute.org/assets/contentMS/img/template/editor/200330%20Views_Agri%20COVID-19_EN.pdf
IOA Sources
  • 21) Ethis. 2021. The Future of Agritech in Malaysia as a Booming Market. https://ethis.co/blog/future-agritech-in-malaysia-booming-market/#Agritech_in_Malaysia_-_the_scenario_and_potential. https://ethis.co/blog/future-agritech-in-malaysia-booming-market/#Agritech_in_Malaysia_-_the_scenario_and_potential 22) Monataro.com. 2022. Combined weather device. https://www.monotaro.my/p/58428386.html?gclid=Cj0KCQjwuLShBhC_ARIsAFod4fIO_uUR6RWuN0N0H2kUOYgCEcJWGnKmyfeIB3DEUBqNEbil12qXXAsaAgDhEALw_wcB&utm_id=google_pla_my&ef_id=Cj0KCQjwuLShBhC_ARIsAFod4fIO_uUR6RWuN0N0H2kUOYgCEcJWGnKmyfeIB3DEUBqNEbil12qXXAsaAgDhEALw_wcB:G:s. 23) WiAutomation. 2023. Search Results for Scada. https://my.wiautomation.com/search?q=scada. 24) Agrobank. 2021. https://www.agrobank.com.my/wp-content/uploads/2022/12/FullReport-Spread_Agrobank_AIR2021.pdf. 25) MDEC. 2021. MDEC and CIMB Islamic sign MoU providing RM25 million to scale AgTech Pilot https://mdec.my/wp-content/uploads/Media-Release_MDEC-CIMB-Sign-MoU-Providing-RM25-Million-To-Scale-AgTech-Pilot.pdf. 26) Pitch In. 2021. Smart Farm Agritech. https://www.pitchin.my/equity/smart-farm-agritech. 27) Stakeholder Consultation on Feb 13th, 2023. 28) Stakeholder Consultation on Feb 7th, 2023. 29) MarketLine. 2021. Agricultural Products in Malaysia - Market Summary, Competitive Analysis and Forecast to 2025. https://www.researchandmarkets.com/reports/5516546/agricultural-products-in-malaysia-market. 30) Economic Planning Unit (EPU), Prime Minister's Department. 2021. National Forth Industrial Revolution (4IR) Policy. https://www.epu.gov.my/sites/default/files/2021-10/4IR_ENG.pdf. 31) World Bank. 2023. Economic Monitor Malaysia, Expanding Malaysia’s Digital Frontier. https://documents.worldbank.org/en/publication/documents-reports/documentdetail/099063502042320186/p179681008aa910db0bca9057d2dfa76bed. 32) Hairazi Rahim et al. 2021. Economic potential of rice precision farming in malaysia: the case study of Felcra Seberang Perak. https://link.springer.com/article/10.1007/s11119-021-09862-3. 33) FFTC Agricultural Policy Platform. 2019. Precision Agriculture in Malaysia. https://ap.fftc.org.tw/article/1417. 34) Lexology. 2019. Agribusiness in Malaysia. https://www.lexology.com/library/detail.aspx?g=0714c44c-e763-4bcc-b3fb-ab1ce426615c. 35) OECD. 2020. Strengthening Women’s Entrepreneurship in Agriculture in ASEAN Countries. https://www.oecd.org/southeast-asia/regional-programme/networks/OECD-strengthening-women-entrepreneurship-in-agriculture-in-asean-countries.pdf. 36) IsBD. 2019. Country Gender Profile: Malaysia. https://www.isdb.org/women-youth/country-gender-profile-malaysia. 37) UN Department of Economic and Social Affairs. 2022. SDG Indicators Database. https://unstats.un.org/sdgs/dataportal/database. 38) FFTC Agricultural Policy Platform. 2020. Overview of the Agriculture Sector during the 11th Malaysian Development Plan (2016-2020). https://ap.fftc.org.tw/article/3010. 39) World Bank - Asian Development Bank. 2021. Climate Risk Country Profile, Malaysia. https://climateknowledgeportal.worldbank.org/sites/default/files/2021-08/15868-WB_Malaysia%20Country%20Profile-WEB.pdf. 40) Economic Planning Unit (EPU), Prime Minister's Department. 2021. Malaysia Digital Economy Blueprint (MyDigital). https://www.epu.gov.my/sites/default/files/2021-04/Malaysia%20Digital%20Economy%20Blueprint.pdf. 41) The Edge. 2020. Agritech: Smart agriculture for smallholders. https://theedgemalaysia.com/article/agritech-smart-agriculture-smallholders. 42) Government of Malaysia. 2022. Malaysia's Update of its Nationally Determined Contribution. https://unfccc.int/sites/default/files/NDC/2022-06/Malaysia%20NDC%20Updated%20Submission%20to%20UNFCCC%20July%202021%20final.pdf. 43) The Malaysian Reserve, 2023. Malaysia taking steps towards food security https://themalaysianreserve.com/2023/01/25/malaysia-taking-steps-towards-food-security/. 44) Statista. 2023. Number of people employed in the agriculture industry in Malaysia from 2015 to 2022. https://www.statista.com/statistics/809602/annual-employment-in-agriculture-industry-malaysia/#:~:text=Number%20of%20people%20employed%20in%20the%20agriculture%20industry%20in%20Malaysia%202015%2D2022&text=In%202022%2C%20there%20were%20approximately,the%20agriculture%20industry%20in%20Malaysia. 45) DOSM, 2023. Special Report on Impact of Floods in Malaysia 2021. https://www.dosm.gov.my/portal-main/release-content/special-report-on-impact-of-floods-in-malaysia-2021#:~:text=Overall%20Assessment%20on%20Impact%20of,to%20the%20floods%20recorded%20RM6. 46) UNFCCC, 2021. Malaysia's update of its first nationally determined contribution. https://unfccc.int/sites/default/files/NDC/2022-06/Malaysia%20NDC%20Updated%20Submission%20to%20UNFCCC%20July%202021%20final.pdf 47) Shaharuddin, Ahmad Ashraf. 2020. Protecting the Agriculture Sector During the Covid-19 Crisis. Khazanah Research Institute https://www.krinstitute.org/assets/contentMS/img/template/editor/200330%20Views_Agri%20COVID-19_EN.pdf. 48) Hassan, Hazlin. 2023. Malaysia turns to smart farming to boost food security https://asianews.network/malaysia-turns-to-smart-farming-to-boost-food-security/. 49) Stakeholder Consultation on Jan 26, 2023 50) Avirtech. 2022. Avirtech awarded GTI from Malaysia Digital Economy Corporation and Iskandar Investment Berhad. https://www.avirtech.co/avirtech-awarded-gti-from-malaysia-digital-economy-corporation-and-iskandar-investment-berhad 44) Techwire Asia. 2021. Smart farming with IoT and cloud in Malaysia. https://techwireasia.com/2021/08/smart-farming-with-iot-and-cloud-in-malaysia/ 51) Focus Malaysia. 2021. Digital Farming through IoT Cloud Based Solutions. https://focusmalaysia.my/sm4rt-tani-digital-farming-through-iot-cloud-based-solutions/ 20) Crunchbase. 2023. METOS Pessl Instruments ; https://www.crunchbase.com/organization/pessl-instruments-gmbh/company_financials 52) Government of Malaysia. Industry4WRD Policy. 2018. https://www.miti.gov.my/index.php/pages/view/4832 53) Government of Malaysia. Economic & Fiscal Outlook and Federal Government Revenue Estimates 2023. 2023. https://budget.mof.gov.my/pdf/belanjawan2023/ekonomi-fiskal/EUFORE2023_270223.pdf